By Johan Steyn, 11 April 2023
In today’s rapidly evolving digital landscape, business leaders face a myriad of challenges, including attracting and retaining customers, fighting fraud and crime, meeting regulatory compliance and eliminating revenue wastage.
Artificial intelligence (AI) can play a pivotal role in addressing these challenges by providing advanced analytics, automating complex processes, and enabling personalised customer interactions. AI-powered solutions can efficiently detect and prevent fraudulent activities by identifying patterns and anomalies in real time, ensuring robust security and compliance.
I recently met with the leaders of local firm MoData, a pioneering digital and financial solutions specialist provider with more than 30 years of experience. Using AI technology, they work closely with banks, financial services, and investment companies across Africa, supporting them in digitising and automating their financial business processes.
“There is a lot of hype around the advancement of AI technologies, and rightfully so. But we have been using AI in the credit card fraud detection space for 25 years,” CEO and founder Darren Turnbull said. He explained that the company’s expertise in financial and cash management has made its forecasting toolset a key component for managing cash in thousands of ATMs and branches across the nation.
MoData’s offerings span a wide range of solutions, including fraud and compliance, financial control, interactive customer communications, digital banking, cash and logistics, and intelligent business automation. These solutions efficiently integrate enterprise back-office platforms with modern digital communication channels, humanising digital interactions for end users and offering natural language AI capabilities.
Managing executive Brendan van Staaden told me that some of MoData’s notable achievements include the implementation of e-filing solutions with the SA Revenue Service, the nationwide implementation of leading-edge automation solutions for Caltex fuel stations, and a enterprise-wide, cloud-based, omnichannel customer communication platform, enabling First National Bank’s customers to interact with the bank using the channel of their choice.
“Our ability to provide custom solutions for diverse clients has resulted in a loyal customer base and responsive vendor partnerships. Our cloud-based AI solutions enable clients with limited budgets to access enterprise-standard financial crime risk management and financial control solutions without the need for an enterprise IT infrastructure spend.”
MoData offers several innovative cloud-based solutions and conversational AI platforms. Turnbull explained that their Cloud Collections solution is a platform that offers a user-friendly, rapidly deployable solution that helps businesses streamline their collections and recovery processes.
“With Cloud Payments, we provide a portfolio of transformative software products and services for mission-critical payment systems. Harnessing the benefits of cloud technology, such as lower costs, better security, scalability, agility and high availability, it revolutionises traditional payment systems and significantly improves results.”
MoData’s Interactive Conversational AI is the key to elevating digital adoption initiatives through contextual, conversational, and intelligent automation. Van Staaden told me that “as customers demand seamless, personalised interactions across multiple channels, our platform empowers businesses to deliver accurate, efficient and contextually specific conversational experiences, meeting the growing demands for exceptional digital customer experiences.”
By partnering with MoData, financial institutions can streamline their operations, enhance customer experiences and position themselves for success in an increasingly competitive market.
• Steyn is on the faculty at Woxsen University, a research fellow at Stellenbosch University and the founder of AIforBusiness.net