Yusuf Ismail

In conversation with Yusuf Ismail (Unique Speaker Bureau)

LinkedIn: https://www.linkedin.com/in/yusuf-ismail-655a00b2/

Head of Strategy, Operations and Finance

Unique Speaker Bureau

The main points from our conversation:

Understand Speaker Bureaus: Speaker bureaus connect speakers with clients, handle logistics, and simplify vendor processes, allowing speakers to focus on their craft.
Be Adaptable: Success in the speaking industry requires flexibility and a willingness to evolve with changing trends and opportunities.
Cultural Sensitivity is Key: Knowing cultural nuances is crucial when addressing diverse audiences, as it can make or break your connection with them.
Build Ethical Relationships: Honesty and trust are vital. Upholding ethical practices strengthens partnerships with bureaus and clients.
Start Small to Build Confidence: New speakers should take on free or low-paying gigs to gain experience, refine their skills, and build their reputation over time.

About my conversation with Yusuf:

In a rapidly evolving technological landscape, the need for diverse voices is more crucial than ever. The Africa Tech Authors & Speakers Forum aims to amplify the voices of African technology professionals, particularly those whose insights are often overlooked. In a recent conversation between Johan Steyn and Yusuf Ismail from Unique Speaker Bureau (USB), several key lessons emerged for aspiring speakers looking to make their mark in this dynamic field.

Understanding the Role of Speaker Bureaus

Yusuf Ismail, who has risen through the ranks at USB since its inception, explained that speaker bureaus serve as vital intermediaries between speakers and clients. They facilitate connections by matching speakers with organizations seeking specific expertise. This process includes managing logistics, contracts, and payments, allowing speakers to focus on delivering impactful presentations. For aspiring speakers, understanding how these bureaus operate can be instrumental in navigating their careers.

The Importance of Adaptability

Yusuf's journey at USB is a testament to the importance of adaptability in the speaking industry. He began in logistics and transitioned through various roles before heading up strategy and operations. His experience underscores that aspiring speakers should remain flexible and open to learning as they navigate their own paths. The ability to pivot in response to industry changes can set successful speakers apart.

Cultural Sensitivity Matters

One of the standout points from the discussion was the significance of cultural awareness when addressing diverse audiences. Yusuf shared that understanding cultural nuances is essential for connecting with different groups effectively. For example, he noted that certain attire might be considered respectful in one culture but inappropriate in another. Aspiring speakers must invest time in learning about their audiences to ensure their messages resonate authentically.

Building Ethical Relationships

The conversation also highlighted the importance of ethical practices in the speaking profession. Johan emphasized that relationships based on honor, honesty, and trust are crucial for long-term success. Both speakers and bureaus benefit from transparent dealings, which foster collaboration and enhance opportunities for future engagements.

Starting Small to Gain Experience

For new speakers, Yusuf recommended starting with pro bono or low-paying gigs to build confidence and experience. He likened this process to a medical residency, where practitioners gain hands-on experience before earning higher fees. By taking on initial speaking opportunities without financial pressure, aspiring speakers can refine their skills and gradually establish their reputations.

Finding Your Unique Voice

Johan and Yusuf both stressed that every individual has a story worth telling. Aspiring speakers should embrace their unique narratives and leverage them as a foundation for their presentations. Storytelling is at the heart of effective communication; thus, honing this skill can significantly enhance a speaker's impact.

Conclusion: Your Voice Matters

As we navigate an era where technology shapes our lives, it is imperative that African voices are heard loud and clear. The insights shared by Johan Steyn and Yusuf Ismail provide valuable guidance for aspiring speakers looking to make an impact in this space:

Understand the role of speaker bureaus.
Be adaptable in your career.
Cultivate cultural sensitivity.
Build ethical relationships.
Start small to gain experience.
Embrace your unique voice.

Call to Action: If you are an aspiring speaker or writer passionate about technology in Africa, join the Africa Tech Authors & Speakers Forum today. Together, we can amplify our voices and shape the future of technology on our continent! Your story matters—let’s share it with the world!